Svedka
Svedka is a mid-priced[1] brand of vodka produced in the United States with American corn.[2][3] In the past, it was produced in Sweden, however it was imported into the US at 96% strength and diluted to final strength in the US.[4][5] Svedka changed production location without any announcement.[2] It is owned by New York–based Constellation Brands. The product name is a portmanteau of the words Sverige or svensk ("Sweden" and "Swedish" respectively in the Swedish language) and "vodka". The spirit is unaged 40% alcohol (80 proof). A one-liter (35 imp fl oz; 34 U.S. fl oz) bottle is produced using about 1.5 kg (3.3 lb) of wheat and spring water.[citation needed] Svedka is bottled unflavored, and in citron, cherry, clementine, raspberry, vanilla, blue raspberry, and piña colada flavors.
Svedka vodka originates from a small brewery in Lidköping, Sweden. For many Swedes it is unknown though.[6]
Svedka was acquired by Constellation Brands in March 2007[7] for US$384 million.[8][9][10]
They made some "spooky internet advertisements" for Halloween in 2017. This led to many customers feeling uneasy and was ultimately an unsuccessful marketing campaign.[11]
Svedka Vodka was in 2008 described as "fast growing", as it added a new flavor, "Citron", Swedish for lemon.[12]
In 2020, Swedish National Food Agency claimed that it may not be distributed as Swedish vodka because "Swedish vodka" is a protected designation according to EU rules, and thus must meet certain requirements. The Swedish National Food Agency believes that Lantmännen violates some of these requirements when the company transports the concentrated 96 percent alcohol to the United States to be diluted with water there.[5]
References
[edit]- ^ Venkatesan, Rajkumar; Raggio, Randle D.; Noel, Katherine (30 May 2017), Absolut Vodka: The Spirit of a Brand, SSRN 2974702
- ^ a b "Svedka vodka moves creative account to DCX Growth Accelerator | Ad Age". web.archive.org. 15 August 2024. Retrieved 28 November 2024.
- ^ "SVEDKA Goes | Flavored Vodka | ABOUT". Svedka Vodka. Retrieved 28 November 2024.
- ^ Bell, Emily (31 January 2020). "10 Things You Should Know About Svedka Vodka". VinePair. Retrieved 28 November 2024.
- ^ a b "Domen: Lantmännens vodka inte svensk". atl.nu (in Swedish). 31 March 2020. Retrieved 5 February 2023.
- ^ "SVEDKA – den absolut största svenska vodkan i USA". livetsgoda.se (in Swedish). 8 April 2016. Retrieved 5 February 2023.
- ^ "Constellation Brands to Purchase Premium Svedka Vodka". 2 June 2007. Retrieved 25 August 2009. [dead link]
- ^ "Constellation Brands Closes SVEDKA(R) Vodka Acquisition" (Press release). 19 March 2007. Archived from the original on 26 April 2007. Retrieved 7 April 2007.
- ^ "Constellation Brands Closes Svedka Deal". Yahoo Finance. Associated Press. 19 March 2007. Archived from the original on 2 June 2007. Retrieved 16 April 2018.
- ^ "Constellation Brands To Purchase Premium Svedka(R) Vodka". www.cbrands.com (Press release). 6 February 2007.
- ^ Gianatasio, David (19 October 2017). "Svedka Vodka Uses Retargeting to Make Creepy Halloween Ads That Follow You Around". Adweek. Retrieved 16 April 2018.
- ^ Plotkin, Robert, America's favorite spirit: the vodka category continues its dominance, with brands at all price levels surging forward (PDF), archived (PDF) from the original on 7 November 2017, retrieved 7 November 2017
External links
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